Produktionsentscheidung
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Das Buch analysiert anhand eines Beispiels die Faktoren, die f�r oder gegen eine Verlagerung von Produktionsanlagen sprechen. Dabei werden anhand eines konkreten Beispiels eine betriebswirtschaftliche Rechnung �ber Vor- und Nachteile aufgestellt und gerechnet. Das pr�sentierte Modell kann Unternehmen helfen, Diskussionen �ber Produktionsstandorte mit Zahlen und belastbaren Fakten zu untermauern. Es l�sst sich auf Unternehmen �bertragen, die ebenfalls �ber eine Verlagerung von Produktionsstandorten entscheiden.In der zu bearbeitenden Case Study steht ein mittelst�ndisches Unternehmen vor der Frage, ob eine Verlagerung des Produktionsstandortes in eine anderen Region oder das Ausland vollzogen werden kann und ob dies profitabel ist. Das Unternehmen wird bei der Entscheidungsfindung zur Standortwahl begleitet. So werden die potenziellen Chancen und Risiken einer Verlagerung des Unternehmens behandelt. Dabei werden insbesondere die Wirtschaftlichkeit und weitere regionale Einflussfaktoren ber�cksichtigt. So wird im Rahmen der Analyse auch eine Optimierung des Standorts hinsichtlich der Fl�chen und des Wertsch�pfungsgrades durchgef�hrt. So soll die Frage beantwortet werden, ob langfristig der Ausbau von Netzwerk oder eine Verlagerung des gesamten Produktionsstandortes sinnvoller ist.
Inke Deharde ist Unternehmensberaterin im Competence Centrum mittelständische Industrie GmbH (CCMI) in Lüneburg.
Der Herausgeber der Reihe Christoph Kleineberg ist Projektkoordinator des Inkubator-Projekts Case Studies der Leuphana Universität Lüneburg.
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