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Produktionsziele und Produktionsorganisation in KMU und ihre Relevanz bei der Erzielung von Wettbewerbsvorteilen by Anonymous

Produktionsziele und Produktionsorganisation in KMU und ihre Relevanz bei der Erzielung von Wettbewerbsvorteilen

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346647610
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 38
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 64 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Fachhochschule Stralsund, Sprache: Deutsch, Abstract: Um die Unterschiede zwischen einem Gro unternehmen und einem KMU aufzuzeigen, wird in der folgenden Hausarbeit das Thema "Produktionsziele und Produktionsorganisation in KMU und ihre Relevanz bei der Erzielung von Wettbewerbsvorteilen" untersucht. Hierbei werden insbesondere die Wettbewerbsvorteile von KMU fokussiert und untersucht. Kurze Entscheidungswege, ein hoher Grad an Innovation, starke Kundenorientierung und Flexibilität charakterisieren KMU. Doch wie relevant sind diese in der Produktion und auch in der Praxis? Sinn und Zweck dieser Hausarbeit ist diese Fragestellung theoretisch zu beantworten und praktisch zu beweisen. Aktuelle Megatrends wie beispielsweise die Individualisierung und Flexibilisierung, neue Technologien, Digitalisierung und Innovationen, aber auch der Klimawandel und die Ressourcenverknappung haben einen gro en Einfluss auf die Produktion von Unternehmen. Um als Unternehmen am Markt bestehen zu bleiben, müssen Vorteile gegenüber den Wettbewerbern geschaffen werden. Als Rückgrat der deutschen Wirtschaft werden auch KMU von Megatrends ma geblich beeinflusst und müssen sich neuen Herausforderungen stellen. Das Zitat "Der Motor der kontinuierlichen Steigerung der Wettbewerbsfähigkeit eines Unternehmens [...] liegt in der organisationsbezogenen Fähigkeit" von Steffen Bauer zeigt die Bedeutung von Produktionsorganisation in einem Unternehmen. Jedoch hat ein KMU andere Produktionsziele und organisatorische Fähigkeiten als ein Gro unternehmen. Auch hinsichtlich der Wettbewerbsvorteile unterscheiden sich KMU von Gro unternehmen stark. KMU werden beispielsweise durch Flexibilität und Kunden-nähe charakterisiert, dennoch sind innerhalb der Unternehmensbranchen erhebliche Unterschiede zu finden. Ein familiengeführtes Glasverarbeitungsunternehmen grenzt sich in diesen Punkten stark von einem gro e

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