Many owners of lawn care and landscape businesses found their companies on the belief that they would make more money working for themselves than they would as employees. Dedicated to the maintenance and beautification of properties, they believe that their hard work and their expertise in softscape, hardscape, irrigation, or snow plowing will guarantee their company's success. But technical knowledge alone won't generate profit or help a company grow. In fact, the owners of lawn care and landscape companies often find themselves sacrificing their personal health and family life as they struggle to stay afloat and turn a tiny profit.
It doesn't have to be this way. By decreasing their expenses, managing their cash flow, and planning for strategic growth, these business owners can transform their companies into profit-making machines that reward them generously for their hard work, passion, and entrepreneurial spirit.
Profit First for Lawn Care and Landscape Businesses provides a comprehensive, industry-specific toolbox, not available anywhere else. The Green Profit Toolbox(TM) was created to help owners of lawn care and landscape industry businesses ensure strong profits and long-term growth. Christeen Era has identified not only key business models and best practices in the industry but also the hidden bleeds that kill your profit margin and destroy your bottom line. She helps you see what you never saw before with assessments that provide a clear, accurate snapshot of your current operations. She's mapped out a road to success that helps you identify your best customers and most profitable services, allowing you to smash through the unseen obstacles that stand in your way. Best of all, she's your biggest supporter. When you use the Profit First for Lawn Care and Landscape Businesses program, you pay yourself first, and you pay yourself well.
Do you want more income and more time to spend with your family? Do you want to stop worrying about making your payroll and paying your taxes? Do you want to grow your business without taking on crushing debt? Profit First for Lawn Care and Landscape Businesses explains how to achieve these goals, helping you achieve long-term business stability, strategic growth, and (just maybe) the life of your dreams.
Era, Christeen: - Christeen Era is co-founder of the Green Profit Academy (GPA), a consulting and coaching company that supports lawn care and landscape businesses with courses, webinars, small-group coaching, community-building, and online tools. She is a certified Mastery Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and QuickBooks Pro Advisor. Inspired by the proven success of the Profit First program and methods, she created and pioneered the use of a specialized, industry-specific toolbox, The Green Profit Toolbox(TM) for Lawn Care and Landscape Businesses, to help owners manage their expenses and increase their gross profit margins to as high as 65%. Her mantra is "You are your company's best employee. Pay yourself well, and pay yourself first." Christeen is also the CEO of Core Growth Strategies, an accounting support and consulting company that has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. With more than twenty years of experience in accounting and business consulting, Christeen is passionate about helping lawn care and landscaping companies flourish and grow, in good times and in bad. She understands that entrepreneurs start their businesses with the goal of living the life of their dreams, and her mission is to help them do exactly that. Connect with Christeen at christeen@profitfirstforlawncareandlandscape.com.
Michalowicz, Mike: - By his 35th birthday, MIKE MICHALOWICZ (pronounced mi-'kal-o-wits) had founded and sold two multi-million dollar companies.Confident that he had the formula to success, he became a small business angel investor... and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.Fabled author, Simon Sinek deemed Mike Michalowicz "...the top contender for the patron saint of entrepreneurs."
Rigolosi, Steven A.: - Steven Rigolosi is the best-selling author of THE OUTSMARTING OF CRIMINALS, chosen by Oprah's editors as one of the best mysteries of 2014. He is a two-time winner of the David Award, given by the Deadly Ink Mystery Conference. A resident of northern New Jersey, he is the author of three additional mysteries, one novella, and two works of nonfiction. In PRINCIPLE AND PRAGMATISM, he brings the wit, elegance, and charm of THE OUTSMARTING OF CRIMINALS to a re-telling of Jane Austen's most beloved work, PRIDE AND PREJUDICE.
