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Profiting from Artificial Intelligence: Data as a source of competitive advantage

by Philipp Max Hartmann
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Current price ₹4,597.00
Original price ₹5,341.00
Original price ₹5,341.00
Original price ₹5,341.00
(-14%)
₹4,597.00
Current price ₹4,597.00

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Book cover type: Paperback
  • ISBN13: 9783751922296
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 142
  • Original Price: USD 54.5
  • Language: English
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Strategic Planning

While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.

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