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Prognosetechniken Für Manager by Spyros G. Makridakis

Prognosetechniken Für Manager

by Spyros G. Makridakis
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Book cover type: Paperback
  • ISBN13: 9783409960816
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 312
  • Original Price: EUR 65.41
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 504 grams
  • BISAC Subject(s): Economics / General

In den letzten Jahren haben sich die Methoden und Verfahren für Vor- hersagen sowohl in der Theorie als auch in der Praxis stark weiterent- wickelt. Die Notwendigkeit dafür ergab sich aus der komplexer werden- den Unternehmensumwelt und der stärkeren Abhängigkeit des Unter- nehmens von eben dieser Umwelt. Allerdings ist, wie so oft, auch auf diesem Gebiet ein deutlicher Zeitabstand zwischen theoretischer Ent- wicklung und praktischer Anwendung der Verfahren zu erkennen. Unter der im Umfang geringen Literatur zum Gebiet der Vorhersage- verfahren ragen vor allem theoretische Werke heraus, die meist die Ent- wicklung und detaillierte Darstellung bestimmter Verfahren zum Gegen- stand haben. Nach Auffassung der Autoren fehlen jedoch Veröffent- lichungen, die einerseits das gesamte Gebiet der Vorhersageverfahren in Form eines gründlichen Oberblicks einbeziehen, andererseits aber für den Manager im Betrieb leichter fa bar sind und auf seine s!'ezifischen Problemstellungen eingehen. Die Autoren haben daher versucht, im vor- liegenden Buch sowohl dem Gesichtspunkt der Verständlichkeit und Anwendbarkeit Rechnung zu tragen, als auch die Spanne der derzeit entwickelten und verfügbaren Verfahren aufzuzeigen. Sie haben dabei den Manager im Auge, der mit betrieblichen Vorhersageproblemen kon- frontiert ist und nach Lösungsmöglichkeiten für sein Problem sucht.

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