Second edition of the book has been termed the single most useful text in the field of international tourism marketing. It includes a host of fresh examples and practical ideas to demonstrate how every element of the book’s comprehensive 10-step program works and how each can be implemented. Long considered an essential reference source for the teachers/students involved in travel, tourism, and recreation programmes as well as for the book shelves of every local government tourism office, visitor authority, convention center, chamber of commerce, university library and the front offices of hotel chains, transportation companies and travel specialists.
REVIEWS
“Public and private groups in the visitor business take note: this fresh edition of a widely regarded, savvy book shows what to do, how to do it, and when...updated...to reflect the swift changes that will affect tourism past century’s end.”
— The Book Reader, Fall 1996
“This book — a most useful exposition on how a community or agency can go about conceptualizing, designing, delivering and promoting a successful tourism package — is a must read.”
— Business Punch (Kingston, Jamaica), September 3-16, 1996
COMMENTS
“If you are in the travel business, get this book. It’s going to make you work smarter...and it’s going to make any place in the country a better place to visit.”
— Brad Smith, Foremost West, May 6, 1996
“Promoting International Tourism is commended to all who wish to learn and become engaged in the tourism business.”
— Larry Langley Senior Marketing Consultant, Universal Federation of Travel Agents’ Association
“...of immense value not only to the student of international marketing, but also as a wonderfully practical strategic plan for a community or commercial venture...”
— Georgia Maclean Former Director of Tourism, Canada High Commission, London
“...a wealth of actional information in a highly professional, how-to format that should be required reading for anyone interested in promoting international tourism.”
— Terry Cahill Vice President, San Diego Convention and Visitors Bureau
Godfrey Harris is President and Chief Executive Officer of Harris/Ragan Management Group. He has conducted tourism seminars at Clemson University and the University of Hawaii, and written or co-authored 17 books on public policy and business topics.
Kennith M. Katz is Managing Director of Destination Marketing in London, a firm he founded in 1976 to offer a comprehensive array of services to the tourism industry. He has served as President of the Society of Tourism Industry Representatives, a member of the Board of the Caribbean Tourism Organization, a member of the European Steering Committee of PATA, on the Advisory Board of the World Travel Market and the Center for International Business Development and as an advisor to the US Travel and Tourism Administration in London.
