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Propaganda by Edward L. Bernays

Propaganda

by Edward L. Bernays
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Book cover type: Paperback
  • ISBN13: 9781684229703
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Martino Fine Books
  • Publisher Imprint: Martino Fine Books
  • Publication Date:
  • Pages: 86
  • Original Price: USD 6.15
  • Language: Italian
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Propaganda

2025 Ristampa dell'edizione del 1928.

Propaganda, un libro influente scritto da Edward Bernays nel 1928, integra la letteratura delle scienze sociali e della manipolazione psicologica in un'analisi delle tecniche di comunicazione pubblica. Bernays scrisse il libro in risposta al successo di alcune delle sue opere precedenti, come Crystallizing Public Opinion (1923) e A Public Relations Counsel (1927). Propaganda esplorava la psicologia alla base della manipolazione delle masse e la capacità di utilizzare azioni simboliche e propaganda per influenzare la politica, le scelte dei consumatori e l'immagine aziendale, ciò che oggi chiamiamo "branding".

Walter Lippmann fu il mentore americano non riconosciuto di Bernays, e la sua opera The Phantom Public influenzò profondamente le idee espresse in Propaganda un anno dopo. Questo libro contribuì a consolidare la reputazione di Bernays tra gli storici dei media come il "padre delle pubbliche relazioni". Il suo manuale sulla manipolazione di massa offre un'analisi dettagliata su come il discorso pubblico e l'opinione siano modellati e controllati nella politica, negli affari, nell'arte, nell'educazione e nella scienza.

In un mondo dominato dalla propaganda politica e dalla manipolazione mediatica, Propaganda è una lettura essenziale per chiunque desideri comprendere come il potere venga esercitato dall'élite dominante della nostra società.

Nipote di Sigmund Freud, Edward Bernays (1891-1995) fu un pioniere nell'uso delle tecniche scientifiche per modellare e manipolare l'opinione pubblica, che definì come "ingegneria del consenso". Durante la Prima Guerra Mondiale, fu una figura chiave-insieme a Walter Lippmann-del Comitato per l'Informazione Pubblica (CPI) degli Stati Uniti, una potente macchina di propaganda che pubblicizzò e vendette la guerra al popolo americano come un conflitto volto a "rendere il mondo sicuro per la democrazia". Le strategie di marketing per tutte le guerre future si sarebbero basate sul modello del CPI.

Nel mezzo secolo successivo, Bernays, combinando le tecniche apprese nel CPI con le idee di Lippmann e Freud, costruì una carriera come fervente sostenitore dell'ingegneria del consenso per influenzare politicamente e commercialmente la popolazione, guadagnandosi il titolo di "padre delle pubbliche relazioni". Tra i suoi potenti clienti figuravano il presidente Calvin Coolidge, Procter & Gamble, CBS, l'American Tobacco Company, General Electric e la United Fruit Company.

Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication.

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