Propaganda in Medien. Wahrnehmung und Bewertung: Analyse anhand von Leitfadeninterviews
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Wissenschaftliche Studie aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 2, Sprache: Deutsch, Abstract: Diese Arbeit stellt mit Hilfe von Leitfadeninterviews die Wahrnehmung und Bewertung von Propaganda in den Medien dar. Sie soll beantworten, ob und in welcher Form Propaganda als Solche in den Medien wahrgenommen wird. Schwerpunkt hierbei soll die vom Rezipienten wahrgenommene Auswirkung von Propaganda, besonders im Hinblick auf die Meinungsbildung durch Medien sein. Weiterhin wird beleuchtet, ob und inwiefern sich die Wahrnehmung in verschiedenen Medienkanälen differenziert. Um diesen Ansatz zu verfolgen, sind diverse Forschungen aus diesem Themengebiet aufgeführt, um diese Seminararbeit nicht nur auf Grundlage der eigens erhobenen Daten zu untermauern. Diese Arbeit behandelt zunächst den Forschungsstand zur Thematik. Hierbei wird das Grundverständnis für Propaganda und den damit verbundenen Aspekten gebildet und auf aktuelle Forschungen und deren Ergebnisse eingegangen. Danach wird die Forschungsfrage erläutert, damit ein klares Verständnis geschaffen werden kann, an welcher Stelle diese Arbeit einzuordnen ist und in welche Richtung und mit welcher Intention die Forschungsfrage gestellt ist. Nachdem die Forschungsfrage beleuchtet wurde, folgt die empirische Methode bzw. Umsetzung dieser Arbeit, um das Vorgehen und die erhobenen Ergebnisse einordnen zu können. Anschlie end werden die Ergebnisse aus eigenen Erhebungen (Qualitative Leitfadeninterviews) dargestellt.
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