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Prospettive sulla qualità dei servizi nel marketing dell'istruzione superiore in India by Mamta Chawla

Prospettive sulla qualità dei servizi nel marketing dell'istruzione superiore in India

by Mamta Chawla
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Book cover type: Paperback
  • ISBN13: 9786209147326
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 212
  • Original Price: GBP 66.9
  • Language: Italian
  • Edition: N/A
  • Item Weight: 291 grams
  • BISAC Subject(s): Administration / General

Nell'era attuale, non sono le risorse naturali a distinguere una societ� ricca da una arretrata, bens� le risorse di conoscenza. L'istruzione non � mai stata cos� importante come oggi. In un paese in via di sviluppo come l'India, dove le risorse sono scarse, � necessario raggiungere un migliore equilibrio tra le esigenze e i servizi forniti. Per pianificare bene l'offerta di servizi e fornirli in modo efficace, i responsabili della pianificazione dell'istruzione devono comprendere il comportamento del segmento target e i criteri che utilizzano per scegliere. Poich� gli studenti sono considerati i "clienti primari" di un'universit�, in quanto destinatari diretti del servizio fornito, la qualit� del servizio percepita dagli studenti si � rivelata una questione estremamente importante per le universit� e la loro gestione. A causa dell'aumento della sensibilit� dei consumatori (segmento di studenti target) e dell'intensificarsi della concorrenza nel settore dell'istruzione superiore, la qualit� dei servizi professionali � emersa come un argomento che necessita di approfondimento. Lo studio ha testato le percezioni degli studenti sul marketing mix dei servizi educativi e il divario tra le aspettative degli studenti e la percezione dei servizi forniti dal loro istituto di istruzione superiore.

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