Protest Politics in the Marketplace: Consumer Activism in the Corporate Age

Name: Protest Politics in the Marketplace: Consumer Activism in the Corporate Age
Brand: Atlantic Books
SKU: 9781501709203
Price: 16591.0 INR
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by Caroline Heldman

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ISBN13: 9781501709203
Binding: Hardcover
Subject: N/A
Publisher: Cornell University Press
Publisher Imprint: Cornell University Press
Publication Date: October 15, 2017
Pages: 310
Original Price: USD 145.0
Language: English
Edition: N/A
Item Weight: 626 grams
BISAC Subject(s): Political Process / Political Advocacy

About The Book

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.

Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

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