Proven SEO tactics: 20 SEO tactics for the 2020's
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There is a lot of rumor and magic going around in the world of Search Engine Optimization. Numerous blogs and books are written about a myriad of sometimes exotic and often shortcut ways to boost the organic traffic to a website or online shop. In this book Proven SEO Tactics we will discuss what works and what not, based upon 15 years of SEO experience and analytical results from hundreds of websites and ecommerce sites. We will look at past results but that doesn't mean we are closing our eyes on new developments. On the contrary. The way we are searching the internet is constantly changing. We will discuss these new developments and show you how to deal with them from an SEO point of view. In this book you will find 20 proven SEO tactics that will be relevant for the 2020's. Some of these tactics are relatively old but are still performant, some are new. They all have been tested and tried and have come up with considerable results. What you will not find in this book are quick and easy ways to boost your organic traffic. They do not exist. With most tactics you will see results coming in after 2 months, but it will take more time to really make a significant impact on your organic traffic results. This book is aimed at inspiring you to take action in a structural and logic way. It is written in a direct and explanatory matter. Sometimes you will be strengthened in your own opinion about SEO, sometimes you may find that some tactics will conflict with your thoughts or findings. That is fine. Although SEO is a logic process it is by no means a straightforward and simple discipline. Basically there are no rules. What this book tries to do is to lift the cloud of obscureness that often surrounds our SEO profession. Search Engine Optimization is not a magical thing, it is based upon supplying your target audience with the information they are looking for and helping your search engine to better understand why your answer will be the best match. Proven SEO Tactics will help you to decide upon your own SEO strategy and the tactics you may use.
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