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Public Opinion: Developments and Controversies in the Twentieth Century

by Slavko Splichal
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Current price ₹7,027.00
Original price ₹8,433.00
Original price ₹8,433.00
Original price ₹8,433.00
(-17%)
₹7,027.00
Current price ₹7,027.00

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Book cover type: Paperback
  • ISBN13: 9780847691630
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 384
  • Original Price: GBP 54.99
  • Language: English
  • Edition: N/A
  • Item Weight: 481 grams
  • BISAC Subject(s): Communication Studies

This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.

Slavko Splichal is professor of mass communications and public opinion at the University of Ljubjana and director of the European Institute for Communication and Culture.

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