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Public Relations and Marketing for Archivists: A How-To-Do-It Manual

by Russell D. James
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Current price ₹6,719.00
Original price ₹11,640.00
Original price ₹11,640.00
Original price ₹11,640.00
(-42%)
₹6,719.00
Current price ₹6,719.00

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Book cover type: Paperback
  • ISBN13: 9781555707330
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Society of American Archivists
  • Publisher Imprint: Society of American Archivists
  • Publication Date: N/A
  • Pages: 273
  • Original Price: GBP 97.0
  • Language: English
  • Edition: N/A
  • Item Weight: 703 grams
  • BISAC Subject(s): Library & Information Science / Administration & Management

This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.

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