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Public Relations: Principles & Practices by Michael Puthenthara

Public Relations: Principles & Practices

by Michael Puthenthara
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Book cover type: Paperback
  • ISBN13: 9798201382377
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Winco Books
  • Publisher Imprint: Winco Books
  • Publication Date:
  • Pages: 262
  • Original Price: GBP 11.99
  • Language: English
  • Edition: N/A
  • Item Weight: 336 grams
  • BISAC Subject(s): General

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other." - PRSA

PR is a profession that requires unquestionable skills, knowledge and determination on the part of those who choose to work in the industry.

Public Relations: Principles and Practices, a guide for students and practitioners of public relations, gives you everything you need to be a better PR person.

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