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Putting the Poor First: How Base-of-the-Pyramid Ventures Can Learn from Development Approaches

by Piera Waibel
Save 35% Save 35%
Current price ₹4,814.00
Original price ₹7,406.00
Original price ₹7,406.00
Original price ₹7,406.00
(-35%)
₹4,814.00
Current price ₹4,814.00

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Book cover type: Hardcover
  • ISBN13: 9781906093747
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 244
  • Original Price: GBP 57.99
  • Language: English
  • Edition: N/A
  • Item Weight: 510 grams
  • BISAC Subject(s): Poverty & Homelessness

In order to make progress toward the UN Millennium Development Goals - and particularly in terms of poverty alleviation - business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the global 4 billion people at the base of the economic ladder - the Base of the Pyramid (BoP) - with suitable products and services is a new but growing field in research and practice.

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