Qualitaet Und Qualifizierung Im Tourismus: Anforderungen an Ein Ganzheitliches Qualitaets- Und Qualifizierungssystem in Einer Destination

Name: Qualitaet Und Qualifizierung Im Tourismus: Anforderungen an Ein Ganzheitliches Qualitaets- Und Qualifizierungssystem in Einer Destination
Brand: Peter Lang Gmbh, Internationaler Verlag Der W
SKU: 9783899751116
Price: 2513.0 INR
Availability: InStock

by Manon Eckhoff

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ISBN13: 9783899751116
Binding: Paperback
Subject: N/A
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
Publication Date: December 1, 2007
Pages: 165
Original Price: GBP 24.1
Language: German
Edition: N/A
Item Weight: 250 grams
BISAC Subject(s): Education

About The Book

Die Herausstellung der Unterschiede in der Qualität und insbesondere in der Dienstleistungsqualität der angebotenen Tourismusleistungen ist für Destinationen ein zentraler Erfolgsfaktor, um in einem umkämpften touristischen Markt Wettbewerbsvorteile zu erzielen. Der Bedeutungsgewinn der Dienstleistungsqualität für die Entwicklung positiver Qualitätserlebnisse im Tourismus führt zu steigenden Ansprüchen an die Qualifikationen der Akteure in einer Destination. Touristische Zielgebiete werden vor die Herausforderung einer destinationsweiten Koordination der Aufgabenbereiche Qualität und Qualifizierung gestellt. Im Mittelpunkt des vorliegenden Buches steht die Ableitung der Anforderungen an ein ganzheitliches Qualitäts- und Qualifizierungssystem für Destinationen. Die Autorin formuliert aus der Perspektive eines langfristig qualitätsorientierten Tourismus in einer Destination konzeptionelle Leitlinien für die Entwicklung eines Systemansatzes zur Optimierung der touristischen Angebotsqualität. Im Sinne einer ganzheitlichen, interdisziplinären Herangehensweise die berücksichtigt dieser in umfassender Weise die Bedeutung des Qualifizierungsaspektes für ein nachhaltiges Qualitätsmanagement.

About The Author

Manon Eckhoff studierte Betriebswirtschaftslehre mit den Schwerpunkten Tourismus und Controlling. Seit Juli 2006 ist sie als Wissenschaftliche Mitarbeiterin im Forschungsfeld "Qualität und Qualifizierung im Tourismus" im Institut für Management und Tourismus an der Fachhochschule Westküste tätig.

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