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Qualitative Marktforschung aus theoretischer und praktischer Sicht by Anonymous

Qualitative Marktforschung aus theoretischer und praktischer Sicht

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783668346352
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 22
  • Original Price: USD 22.5
  • Language: German
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Reference

Studienarbeit aus dem Jahr 2014 im Fachbereich Sport - Sport�konomie, Sportmanagement, Note: 1,5, Hochschule f�r Gesundheit und Sport, Ismaning, Veranstaltung: Sport�konomie, Sprache: Deutsch, Abstract: Die nachfolgende Arbeit besch�ftigt sich mit der qualitativen Marktforschung, welche sowohl die Besonderheiten aus theoretischer als auch aus praktischer Sicht herausstellt. Zun�chst wird der theoretischer Hintergrund anhand des Interviews in der qualitativen Marktforschung und der Grounded Theory erl�utert, um ein Grundverst�ndnis f�r das darauffolgende Kapitel zu schaffen. Das darauffolgende Kapitel besch�ftigt sich intensiv mit dem problemzentrierten Interview der qualitativen Marktforschung. Hierzu wird besonders auf die Charakteristika und die Gestaltung eingegangen. Dar�ber hinaus wird der Prozess der Auswertung solcher Interviews erl�utert. Im Anschluss erfolgt die Darstellung der qualitativen Marktforschung aus praktischer Sicht, die anhand einer detaillierten Darstellung der Untersuchung sowie ihrer Methodik und der darauffolgenden Auswertung veranschaulicht wird. Im Fazit dieser Arbeit werden die Besonderheiten der einzelnen Schwerpunkte sowie die komplexe Struktur und die damit einhergehende Dynamik dargestellt.

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