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Qualitative Research for a Digital World: A Practical Guide by Emmanuel Mogaji

Qualitative Research for a Digital World: A Practical Guide

by Emmanuel Mogaji
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Book cover type: Hardcover
  • ISBN13: 9781529621525
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 92.0
  • Language: English
  • Edition: N/A
  • Item Weight: 708 grams
  • BISAC Subject(s): Research and Methodology

A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE's core markets.

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).

Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

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