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Qualitative Research Methods in Organisation Studies

by Lise Justesen
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Current price ₹1,995.00
Original price ₹2,850.00
Original price ₹2,850.00
Original price ₹2,850.00
(-30%)
₹1,995.00
Current price ₹1,995.00

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Book cover type: Paperback
  • ISBN13: 9788741256450
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gyldendal Akademisk
  • Publisher Imprint: Gyldendal Akademisk
  • Publication Date: N/A
  • Pages: 153
  • Original Price: INR 2850.0
  • Language: English
  • Edition: N/A
  • Item Weight: 204 grams
  • BISAC Subject(s): Management Science and Management

Thorough and effective, this methodology textbook is designed to introduce students and researchers to the four most commonly used qualitative methods in organization studies: interviews, focus groups, observation, and document studies. The four methods are presented in relation to three theoretical perspectives--realism, phenomenology, and constructivism--providing the reader with a deeper understanding of qualitative studies. Illustrated by real-life examples in key areas of organization studies, including human resource management, marketing, CSR, and performance auditing, each chapter also features practical exercises.

Lise Justesen and Nanna Mik-Meyer are associate professors in the Department of Organisation at the Copenhagen Business School.

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