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Qualitäts- Und Preisimage Bei Banken: Strategien Zu Mehr Ertrag

by Detlef Effert
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Book cover type: Paperback
  • ISBN13: 9783658005337
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 241
  • Original Price: EUR 35.5
  • Language: German
  • Edition: 2010
  • Item Weight: 413 grams
  • BISAC Subject(s): Finance / General

Im Privatkundengesch�ft versuchen die Filialbanken als Differenzierungsstrategie zu den Direktbanken eine Qualit�tsstrategie (Finanzkonzept/Finanzplanung) in Form einer ganzheitlichen Beratung zu positionieren. Die Direktbanken und die Direktbanken mit Filialen setzen mit Qualit�ts- und Serviceversprechen dagegen. Zudem k�mpfen Banken und Sparkassen mit einem schlechten Preisimage, das es zu verbessern gilt. Insbesondere, da sich das Kundenverhalten durch Preisstrategien anderer Branchen seit Anfang des Jahrhunderts stark ver�ndert hat. Qualit�t plus eine positive Produkt-/Preiswahrnehmung durch ein tiefenpsychologisches Kommunikations- und Verkaufssystem ist die richtige L�sung f�r den Strategiespagat. Banken, die Marktanteile erhalten oder ausbauen wollen, m�ssen sich den neuen strategischen Herausforderungen stellen. Der Herausgeber konnte f�r den Band ausgewiesene Fachleute als Autoren gewinnen. Marketingexperten aus Sparkassen und Banken sowie aus der Wissenschaft und Beratungsbranche zeigen, wie die Strategieprobleme zu l�sen sind und sich in Banken und Sparkassen umsetzen lassen. Mit ihren Beitr�gen sind sie Vorreiter und haben den Blick f�r die Voraussetzungen zum Bankenvertrieb der Zukunft: beste Qualit�t und gutes Preisimage.

Detlef Effert ist Geschäftsführender Gesellschafter der GTM - Gesellschaft für Neue Technologien und Direkt-Marketing mbH - Hamm (Westf.) sowie der mediale welt gmbh Dübendorf/Zürich. Er ist auf die Beratung von Banken/Sparkassen und anderen Finanzdienstleistern spezialisiert.

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