Qualité de service; une approche contemporaine

Name: Qualité de service; une approche contemporaine
Brand: Editions Notre Savoir
SKU: 9786209819513
Price: 5022.0 INR
Availability: InStock

by Zahra Idrees , Khuram Shafi

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ISBN13: 9786209819513
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: March 31, 2026
Pages: 52
Original Price: USD 56.0
Language: French
Edition: N/A
Item Weight: 82 grams
BISAC Subject(s): Production & Operations Management

About The Book

Cet ouvrage s'int�resse au marketing relationnel, car il reconna�t l'importance de nouer des relations � long terme pour accro�tre la rentabilit� des entreprises et garantir leur viabilit� future. Compte tenu des effets n�fastes que le comportement de changement de fournisseur de la part des clients peut avoir sur le d�veloppement de relations fructueuses, la compr�hension des d�cisions de changement de fournisseur des clients peut constituer une �tape cl� dans le processus d'�tablissement, de d�veloppement et de maintien d'�changes relationnels fructueux. L'objectif de cet ouvrage est d'introduire l'h�t�rog�n�it� des clients en termes de caract�ristiques relationnelles (profondeur, dur�e et �tendue) dans l'analyse de la fid�lisation des clients vis-�-vis de leur prestataire de services. En tenant compte du r�le mod�rateur des caract�ristiques relationnelles sur la fid�lisation des clients, celles-ci mod�rent effectivement la relation entre la qualit� du service et la fid�lisation des clients. Si les prestataires de services souhaitent fid�liser leurs clients � leurs services et produits, ils doivent se d�marquer par la qualit� de leur service.

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