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Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises: How SMEs Can Gain More Visibility on the Market

by Uwe Kleinkes
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Current price ₹5,204.00
Original price ₹8,005.00
Original price ₹8,005.00
Original price ₹8,005.00
(-35%)
₹5,204.00
Current price ₹5,204.00

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Book cover type: Paperback
  • ISBN13: 9783658489694
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 137
  • Original Price: EUR 70.84
  • Language: English
  • Edition: N/A
  • Item Weight: 191 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps—from setting goals and analysis to planning, production, and management—while addressing the unique characteristics of the B2B sector.

Prof. Dr. Uwe Kleinkes is a professor of technology marketing at Hamm-Lippstadt University of Applied Sciences and has many years of experience in B2B marketing in various roles for small and medium-sized companies. He also successfully led marketing efforts for over 300 international SMEs as a part of a business network.

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