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Radio - The Forgotten Medium by Edward C. Pease, Everette E. Dennis

Radio - The Forgotten Medium

by Edward C. Pease , Everette E. Dennis
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Book cover type: Paperback
  • ISBN13: 9781560007982
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 236
  • Original Price: USD 65.99
  • Language: English
  • Edition: Reprint
  • Item Weight: 386 grams
  • BISAC Subject(s): Communication Studies

Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator - economic, demographic, social, and democratic - suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.

Dennis, Everette E.: -

Everette E. Dennis is Felix E. Larkin Distinguished Professor at Fordham University's Graduate School of Business, where he serves as chair of the Communication and Media Management Department and as director of the Center for Communications. Some of his books include Beyond the Cold War, Justice Black and the First Amendment, and Radio--The Forgotten Medium.

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