Raising A Ladder To The Moon: The Compexities of Corporate Social and Environmental Responsibility

Name: Raising A Ladder To The Moon: The Compexities of Corporate Social and Environmental Responsibility
Brand: Macmillan
SKU: 9780333962701
Price: 1916.0 INR
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by Malcolm McIntosh

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ISBN13: 9780333962701
Binding: Hardcover
Subject: Business Management
Publisher: Macmillan
Publisher Imprint: Palgr Mac
Publication Date: May 16, 2003
Pages: 160
Original Price: GBP 30.0
Language: English
Edition: N/A
Item Weight: 391 grams
BISAC Subject(s): Development / Sustainable Development

About The Book

About the Book Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it. We must now see it in the light of its complexities. We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other. Our corporations stand as monuments to our success at building social structures, but they are neither people nor machines. They are alive. They are complex, adaptive systems that can take on a life of their own. We need to embrace that complexity.

About The Author

DR MALCOLM McINTOSH is the Visiting Professor of Corporate Citizenship at the University of Bath, England, General Editor of the Journal of Corporate Citizenship and Editor of Visions of Ethical Business. He is an expert in corporate citizenship, accountability and sustainability and is Special Advisor to the UN Global Compact.

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