Raising your internet business: How to deliver successful web projects for your small business
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Do you want your business to be among many businesses that thrive and expand due to their successful online business models? Many of these businesses derive the majority of their revenues from internet customers whom the businesses will never meet or from customers who find the businesses online and then visit the businesses' physical premises. How do these businesses attract these customers? These opportunities are only possible if your business has an online presence.How do I put my business online? What services should I offer? How will I accomplish all of this on a small business budget? You may have a vision of the website you would like to have, but as a small business owner you probably won't have an IT department to which you can delegate this project responsibility. You can hire experts to help you, but you won't know how to supervise them unless you first gain an understanding of the key subjects involved. How can you negotiate a good deal unless you already know the advantages and pitfalls of putting your business online?As a web professional I have regularly been asked these questions by my myriad clients. Usually I only have time to give clients a quick answer, and not enough time to really explain everything I'd like. This book contains the more comprehensive answers that I would like to have told my clients, and from which any small business reader can now benefit. Put all these explanations together, and this book gives you the essential information you need to get your business online.In my career I have built many websites to put businesses of all sizes online, starting with my first commercial website in 1997, through to recently founding Coconut Tickets (a specialist event e-ticketing platform). In addition, as the host of a Meetup group for business start-ups, and as a small business owner myself, I have encountered and overcome nearly the whole range of small businesses challenges in the digital world.
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