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Reading Graphic Design in Cultural Context by Grace Lees-Maffei

Reading Graphic Design in Cultural Context

by Grace Lees-Maffei
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Book cover type: Paperback
  • ISBN13: 9780857858016
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Bloomsbury Academic
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 27.99
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Graphic Arts / Branding & Logo Design and History & Criticism

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Lees-Maffei, Grace: - Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. She is the editor of Iconic Designs (Bloomsbury Visual Arts, 2014) and Writing Design (Berg, 2011), co-author of Reading Graphic Design in Cultural Context (Bloomsbury Visual Arts, 2019), and co-editor of Made in Italy (Bloomsbury Academic, 2013) and The Design History Reader (Berg, 2010, second edition forthcoming). She is also co-editor of Bloomsbury's Cultural Histories of Design series.

Maffei, Nicolas P.: - Nicolas P. Maffei is Senior Lecturer on the Graphics courses at Norwich University of the Arts, UK.

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