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Real World Marketing Analytics by Amir Manzoor

Real World Marketing Analytics

by Amir Manzoor
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Book cover type: Paperback
  • ISBN13: 9789697090181
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Amir Manzoor
  • Publisher Imprint: Amir Manzoor
  • Publication Date:
  • Pages: 388
  • Original Price: USD 40.0
  • Language: English
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Industries / Computers & Information Technology

In today's rapidly evolving business landscape, understanding consumer behavior and making data-driven decisions are crucial for success. This book is your gateway to the exciting world of marketing analytics. This book provides a practical and comprehensive guide that bridges the gap between theory and real-world application. You will explore how to turn raw data into actionable insights that drive strategic marketing decisions. This book is written in simple language and provides comprehensive coverage of variety of topics such as consumer behavior, customer insights, sales forecasting, pricing strategies, retail marketing, advertising and promotion, and market research. The book is filled with real-world examples of using various marketing analytics techniques that illustrate the power and impact of marketing analytics. Whether you are an undergraduate student eager to grasp the fundamentals or a graduate student seeking a deeper understanding of the subject, this book is designed to cater to your needs.

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