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Reality Check by Jeremy Dalton

Reality Check

by Jeremy Dalton
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Book cover type: Paperback
  • ISBN13: 9781398618749
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 430 grams
  • BISAC Subject(s): Management, Strategic Planning, and Virtual & Augmented Reality

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.

Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors.

Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.

Jeremy Dalton is a leading expert on emerging and immersive technologies. He is the Head of Immersive Technologies at PwC and also sits on the Advisory Board of SXSW and Immersive Tech Africa. He works closely with the European Media and Immersion Lab as an independent advisor. As a technology expert, he has featured in global media outlets including the FT, the Economist, and the BBC. He is based in Austin, Texas.

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