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Redaktionsmanagement - ein Überblick über die wichtigsten Funktionen by Lezius, Inka

Redaktionsmanagement - ein Überblick über die wichtigsten Funktionen

by Inka Lezius
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Book cover type: Paperback
  • ISBN13: 9783638867276
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 76
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): Journalism

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,3, Katholische Universität Eichstätt-Ingolstadt (Journalistik), Veranstaltung: Ökonomie der Massenmedien, Sprache: Deutsch, Abstract: Redaktionsmanagement wird meist in einem Atemzug mit sinkenden Marktanteilen, mehr Wettbewerb und damit mehr Kostendruck genannt. Diese Phänomene sind besonders in den audiovisuellen Medien in den letzten 20 Jahren mit der Privatisierung des Rundfunks und der Erfindung des Internets aufgetaucht. Dies hatte zur Folge, dass sich Redaktionen etwas ausdenken mussten, wie sie auf dem Medienmarkt mithalten konnten. Der Blick ging nach Ame-rika, wo bekanntlich die Entwicklungen etwas schneller voranschreiten und man entdeckte Marketing und Management als Mittel, effizienter und mit mehr Gewinn zu arbeiten. Dass dabei die Qualität nicht zu kurz kommen darf, im Gegenteil, noch verbessert werden sollte, ist in vielen Redaktionen jedoch noch nicht bekannt. Es herrscht oft noch die Angst bei den Redakteuren, dass Reformen, die auf Managementideen aufgebaut sind, würden ihre re-daktionelle Freiheit und Kreativität beschneiden. Solche Vorurteile sollen hier abgebaut wer-den. Im Folgenden werden wichtige Funktionen des Redaktionsmanagements vorgestellt und gezeigt, wie diese in den Medienbetrieben angewandt werden.

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