Refashioning India: Gender, Media, and a Transformed Public Discourse

Name: Refashioning India: Gender, Media, and a Transformed Public Discourse
Brand: Orient Blackswan Pvt Ltd
SKU: 9789369735396
Price: 613.0 INR
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by Maitrayee Chaudhuri

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ISBN13: 9789369735396
Binding: Paperback
Subject: N/A
Publisher: Orient Blackswan Pvt Ltd
Publisher Imprint: Orient Blackswan Pvt Ltd
Publication Date: May 31, 2026
Pages: 340
Original Price: INR 875.0
Language: English
Edition: N/A
Item Weight: 376 grams
BISAC Subject(s): Anthropology / Cultural & Social

About The Book

In 1991, the Indian state’s new economic policies led to a greater role of the market. A public discourse that had till then been defined by self-reliance, equity and austerity had to be refashioned. The Indian middle class learnt that ‘thrift’ was not a virtue, and ‘shopping was legitimate pleasure’. This period witnessed other significant developments: the rise of Hindutva; assertion of marginalised castes; and increasing institutionalisation of feminism. The book details how consumerism, combined with ideas of individualism, empowerment and choice in a contemporary public culture, paved the way for an instant, feel-good, and then aggressive nationalism. The chapters offer detailed studies of advertisements; everyday details in the English-language print media; the communicative abundance of television; the dangers of instant access and unequal ignorance; and the dynamics of a transformed public sphere. This revised edition comes with a specially written Epilogue, which chronicles recent events in Indian society, thereby updating the book.

About The Author

Maitrayee Chaudhuri is retired Professor of Sociology.

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