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Reformen in Deutschland: Wege Einer Besseren Verständigung Zwischen Wirtschaft Und Gesellschaft by Claudia Mast, Daniel Schäfer, Klaus Spachmann

Reformen in Deutschland: Wege Einer Besseren Verständigung Zwischen Wirtschaft Und Gesellschaft

by Claudia Mast , Daniel Schäfer , Klaus Spachmann
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Book cover type: Paperback
  • ISBN13: 9783531145501
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 377
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 2005
  • Item Weight: 608 grams
  • BISAC Subject(s): Communication Studies

Umsetzungs-, und Akzeptanzprobleme der Reformen in Deutschland zeigen überdeutlich: Die Politik alleine ist mit der gesellschaftlichen Verständigung überfordert. Das Buch fragt nach der Rolle der Wirtschaft und untersucht mittels mehrstufiger Elitenbefragungen die Kommunikationsbeziehungen zwischen Wirtschaft, Medien und Bevölkerung. Ökonomische ebenso wie gesellschaftliche Akteure dringen mit ihren Vorstellungen zu den Reformen kaum zur Bevölkerung durch. Das Verhältnis zwischen Unternehmen und Medien ist häufig angespannt. Die Studie liefert eine fundierte Bestandsaufnahme vielfältiger Aspekte von Unternehmenskommunikation und Medienberichterstattung und zeigt grundsätzliche Ansatzpunkte einer besseren Verständigung zwischen Wirtschaft und Gesellschaft auf

Prof. Dr. Claudia Mast hat den Lehrstuhl für Kommunikationswissenschaft und Journalistik der Universität Hohenheim (Stuttgart) inne und ist PR-Studienleiterin der Bayerischen Akademie für Werbung und Marketing (BAW) München.
Dr. Klaus Spachmann ist wissenschaftlicher Mitarbeiter am Lehrstuhl für Kommunikationswissenschaft und Journalistik. 2001 übernahm er einen Lehrauftrag an der Akademie für Neue Medien in Ludwigsburg.

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