business & economics > development / sustainable development
Regen360: An Operating System for a Regenerative Earth
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
What if Earth came with a user manual?
Regen360 argues that humanity's crisis is not a lack of care, but a broken operating system--and introduces the Earth Code, a practical framework for aligning human systems to work in harmony with the planet. When incentives, governance, and institutional structures prioritize short-term gain, even well-intentioned efforts can accelerate harm. Sustainability stalls because systems are designed to reward immediate profit over long-term regeneration. Regen360 reframes regeneration as an operating discipline rather than an aspiration, showing how economics, leadership, technology, and daily decisions can be realigned with the self-regulatory patterns of Earth. As AI accelerates decision-making and shortens time horizons, the consequences of systemic misalignment intensify. Regen360 explores how human and institutional behavior responds under pressure--and how emerging technologies can either reinforce short-term priorities or support long-term stewardship. Bridging inner purpose with outer systems, David Gottfried, founder of the global green building movement, demonstrates how values, identity, and responsibility shape outcomes at every scale. The framework for a regenerative future is here--but the question remains: will it be embraced?Fedrizzi, Rick: -
Gottfried, David: - David Gottfried is widely recognized as a founder of the global green building movement, having launched both the U.S. Green Building Council and the World Green Building Council, which now include Green Building Councils in more than 85 countries. His work has helped drive billions of square feet of certified green buildings worldwide and has influenced sustainability policy, design, and practice across six continents. He is the Founder and CEO of Regen360; the author of Explosion Green--winner of multiple Indie Book Awards and widely praised for its contribution to sustainability--and the host of the Regen360 podcast. He holds a degree in Engineering and Resource Management from Stanford University, where he has lectured for three decades. He lives in Lafayette, California.
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