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Regenerative Strategies by Gregorio Martín-de Castro

Regenerative Strategies

by Gregorio Martín-de Castro , Javier Amores-Salvadó , Sanjay Sharma
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Book cover type: Hardcover
  • ISBN13: 9781009261937
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 262
  • Original Price: USD 131.0
  • Language: English
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Strategic Planning

In the current climate emergency, it is no longer enough for businesses to simply employ environmental strategy typologies focused on 'greening the business' and maintaining the 'business-as-usual' logic. Gregorio Martín-de Castro and Javier Amores-Salvadó argue that disruptive business models and solutions are now required, and they propose a new regenerative strategy linking climate science to management studies. The main features of this strategy are: cutting-edge climate science solutions (capturing and utilizing atmospheric carbon dioxide to produce net-zero or net-negative emissions and positive environmental externalities) and a redefined firm purpose under an ecological, ethical and moral paradigm (integrating ecoemotional wealth, environmental performance, systemic socioecological resilience, wider stakeholder management and a very long-term perspective). They demonstrate that, by applying this strategy, companies can not only reduce their negative environmental externalities and create positive environmental externalities, but also reverse current environmental degradation through a new sustainable capitalism.

Amores-Salvadó, Javier: - Javier Amores-Salvadó is Associate Professor in the Management Department at the Complutense University of Madrid. His research focus is on the study of firms' environmental strategy and environmental innovation from the strategic management perspective.

Martín-de Castro, Gregorio: - "Gregorio Martín-de Castro is Professor of Management at the Complutense University of Madrid. His research focus is on the intersection between business strategy and the natural environment. He is currently the President of the Business & Society Division of ACEDE - The Spanish Academy of Management."

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