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Regional fokussierte Suchmaschinenoptimierung für ein Franchiseunternehmen. Am Beispiel eines Immobilienmaklers by Janson, Jan Erik Meyk

Regional fokussierte Suchmaschinenoptimierung für ein Franchiseunternehmen. Am Beispiel eines Immobilienmaklers

by Jan Erik Meyk Janson
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Book cover type: Paperback
  • ISBN13: 9783346560148
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 72
  • Original Price: USD 60.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 105 grams
  • BISAC Subject(s): Management

Bachelorarbeit aus dem Jahr 2020 im Fachbereich Informatik - SEO, Suchmaschinenoptimierung, Note: 1,7, Fachhochschule Erfurt, Sprache: Deutsch, Abstract: Diese Bachelorarbeit befasst sich mit Ansätzen zur regional fokussierten Suchmaschinenoptimierung für ein Franchiseunternehmen am Beispiel des Immobilienmaklers Engel & Völkers Westthüringen, dessen Suchmaschinenoptimierung in der folgenden Arbeit analysiert und neue Ma nahmen konzipiert werden. Um die Suchmaschinenoptimierung bei Engel & Völkers Westthüringen vollständig und umfassend beleuchten zu können, erfolgt zunächst die Erläuterung der wissenschaftlichen Grundlagen. Dabei wird im ersten Schritt auf den Themenkomplex "Suchmaschinen" inklusive deren Funktionsweise eingegangen, um die Mechaniken hinter der Suchmaschinenoptimierung umfassend zu verstehen. Daraufhin folgt die Definition des Begriffes "Suchmaschinenoptimierung" und eine Erörterung der Relevanz für das Marketing. Anschlie end erfolgt die Darlegung der Bedeutung von Keywords für die Suchmaschinenoptimierung, um im Anschluss die verschiedenen Ma nahmen vorstellen zu können. Im darauffolgenden Kapitel erfolgt die Analyse der bisherigen Gegebenheiten bezüglich der Suchmaschinenoptimierung. Dabei wird zunächst das Unternehmen Engel & Völkers Westthüringen vorgestellt sowie die Ausgangssituation beschrieben. Anschlie end folgt die Betrachtung des Marktes inklusive einer Betrachtung der Suchmaschinenoptimierung der Konkurrenten. Zum Ende dieses Kapitels werden zudem die bisherigen Ma nahmen zur Suchmaschinenoptimierung bei Engel & Völkers Westthüringen analysiert. Im vierten Kapitel dieser Bachelorarbeit erfolgt die konzeptionelle Erstellung von Ma nahmen zur Optimierung des Internettauftritts hinsichtlich der Suchmaschinen. Hierbei werden zuerst die zu erreichenden Ziele definiert und auf dieser Basis wird im Anschluss eine zielführende Strategie entwickelt. Unter Beachtung der definierten Strategie werden daraufhin die einzelnen Ma nahmen abgeleit

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