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Regionalmarketing. Definition, Elemente und Funktionsweise by Kräuter, Patrick

Regionalmarketing. Definition, Elemente und Funktionsweise

by Patrick Kräuter
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Book cover type: Paperback
  • ISBN13: 9783638651387
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Earth Sciences / Geography

Studienarbeit aus dem Jahr 2003 im Fachbereich Geowissenschaften / Geographie - Regionalgeographie, Note: 2,0, Johannes Gutenberg-Universit�t Mainz (Geographisches Institut), Veranstaltung: Konzepte und Ans�tze nachhaltiger Regionalentwicklung, Sprache: Deutsch, Abstract: Durch die Globalisierung werden Standortvorteile wie -nachteile der Regionen deutlicher als jemals zuvor sichtbar. Der Wettbewerb der Regionen um Arbeitspl�tze, Kaufkraft und potenzielle Industrie- sowie Gewerbeansiedlungen ist entbrannt. Die Regionen versuchen daher, ihre Wettbewerbspositionen zu verbessern. Der so entstehende Wettbewerbsdruck wird durch die Flexibilisierung der Unternehmen bei der Standortwahl zus�tzlich verst�rkt. Die Firmen werden standortunabh�ngig, unternehmerischere Angelegenheiten k�nnen international arbeitsteilig organisiert werden. F�r die betroffenen Regionen bedeutet dies, dass sowohl die Unternehmen auf der einen wie die Mitarbeiter auf der anderen Seite flexibler zwischen den Standorten w�hlen k�nnen. Der Wettbewerb unter den Regionen wird dadurch weiter angetrieben. Kostenoptimierung und internationale Konkurrenz erh�hen den Druck auf die ans�ssigen Firmen. Diese werden gezwungen, die wirtschaftliche Rentabilit�t zu �berpr�fen und neue Chancen auszuloten. Neue Chancen k�nnten auch Standortwechsel sein; die Verlagerung an einen Standort, an dem die geringsten Kosten entstehen, ist legitim. Selbst innerhalb Europas existieren gro e Kostendifferenzen. Einflussreiche Konzerne nutzen ihre Position, um den Druck auf die Regionen zu verst�rken. Im Vordergrund steht die Senkung von Standortkosten. Der soziale Wandel verst�rkt die Konkurrenz der Regionen weiter. Vor allem junge Menschen wandern aus den l�ndlichen Regionen in die St�dte ab, da dort gr� ere berufliche Aufstiegsm�glichkeiten vermutet werden. Der gestiegene Anspruch der modernen Industriegesellschaft auf die Lebensqualit�t vor Ort dreht weiter an der Wettbewerbsschraube. Doch sind all die aufgef�hrten Tendenzen

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