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Reinventing the Latino Television Viewer: Language, Ideology, and Practice

by Christopher Chávez
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₹11,913.00
Original price ₹11,913.00
Original price ₹11,913.00
₹11,913.00
Current price ₹11,913.00

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Book cover type: Hardcover
  • ISBN13: 9781498506632
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 180
  • Original Price: USD 114.0
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Media Studies

Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.

Christopher Chávez is assistant professor in the School of Journalism and Communication at the University of Oregon.

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