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Relationship Marketing

by John Egan
Sold out
Current price ₹10,058.00
Original price ₹12,070.00
Original price ₹12,070.00
Original price ₹12,070.00
(-17%)
₹10,058.00
Current price ₹10,058.00

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Book cover type: Paperback
  • ISBN13: 9780273737780
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 328
  • Original Price: GBP 81.99
  • Language: English
  • Edition: N/A
  • Item Weight: 544 grams
  • BISAC Subject(s): Mail Order

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

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