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Relationship Marketing: Dialogue and Networks in the E-commerce Era

by Richard J. Varey
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Current price ₹2,898.00
Original price ₹5,796.00
Original price ₹5,796.00
Original price ₹5,796.00
(-50%)
₹2,898.00
Current price ₹2,898.00

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Book cover type: Paperback
  • ISBN13: 9780470843413
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 248
  • Original Price: USD 60.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

About the Book This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Richard J. Varey is Reader in Communication & Management in the Faculty of Business Informatics at the University of Salford. He has written extensively in the fields of management, marketing management, marketing communication, service marketing, corporate communication, and internal marketing.

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