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Replication: The Art and Science of Franchising Your Business by Harold B. Miller

Replication: The Art and Science of Franchising Your Business

by Harold B. Miller
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Book cover type: Paperback
  • ISBN13: 9781663237385
  • Binding: Paperback
  • Subject: N/A
  • Publisher: iUniverse
  • Publisher Imprint: iUniverse
  • Publication Date:
  • Pages: 166
  • Original Price: GBP 9.95
  • Language: English
  • Edition: N/A
  • Item Weight: 232 grams
  • BISAC Subject(s): Franchises

You think you have a beautiful business that you feel is replicate-able across the state you live in, across the country, or across the world. Is the way you created your business model really scale-able? Can you "replicate yourself" and create a franchise that is teach-able and that offers a clear picture of your concept to the market?
Entrepreneurs across the world create amazing new models and platforms every day, but not all of them are scale able as a franchise model. Franchising is one of the fastest and most-viable distribution platforms in the world, and an incredible experience for new franchisors who are able to give of themselves to package, train, and provide ongoing coaching and support for their creation, allowing amazing "operators" in the form of franchisees to benefit from their franchise offering. But is your model really the one they should be investing in? And are you as good at building a franchise team as you are running your beautiful business at the unit-level?
Franchise consultant and Franchise Science CEO Harold Miller places your mind into the preparation and execution in a point-to-point franchise development to focus on the people, the methods, and the phases of franchising your business model and the key questions to ask yourself along with way by actually taking you through a full development with your own model in mind.
There are a number of great franchise books which talk a lot about past successes of various models and offer a useful history of franchising. Replication: The Art and Science of Franchising Your Business focuses on how to think about the option of franchising today, and how various fundamentals will shift during the current labor and management marketplace. Knowing how to prepare and what questions to ask yourself phase-by-phase can solve a lot of problems and save a lot of wasted capital by making better decisions on both the "if" and the "how" of franchising your business model.

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