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Représentation Communication Prévention by Khlifi-T

Représentation Communication Prévention

by Khlifi-T
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Book cover type: Paperback
  • ISBN13: 9786131560033
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 456
  • Original Price: GBP 84.0
  • Language: French
  • Edition: N/A
  • Item Weight: 663 grams
  • BISAC Subject(s): Media Studies

Il est théoriquement fondé que le rapport entre représentations sociales et communication est de nature dialectique. En fait, les représentations orientent la communication qui à son tour, contribue à l'élaboration de ces dernières. Le poids prépondérant de ces deux domaines dans le champ de la psychologie sociale rend indispensable l'étude de ce rapport à partir de cas concrets. Nous avons choisi un exemple d'application reatif à l'automobile et l'accident de la circulation en nous basant sur l'analyse du discours et de la communication qui s'y rattachent. L'étude a porté sur l'analyse d'un corpus de 78 publicités automobile télévisées, 22 entretiens et 302 questionnaires. Les résultats montrent, sur le plan théorique, une relation d'interdépendance entre représentation et communication. Les fonctions justificatives des représentations opèrent amplement. En mettant davantage l'accent sur les éléments positifs de l'automobile, la publicité contribue au maintien de l'image valorisée de l'automobile. Les campagnes de prévention répondent bel et bien à un besoin réel et on constate mème une forte demande de sécurité. Cette demande renforce un intérèt particulier aux images chocs.

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