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Reputacja niemieckiego rolnictwa i przemyslu spożywczego by Kieslich, Markus

Reputacja niemieckiego rolnictwa i przemyslu spożywczego

by Markus Kieslich
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Book cover type: Paperback
  • ISBN13: 9786202329927
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 31.23
  • Language: Polish
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Production & Operations Management

Niemieckie rolnictwo i przemysl spożywczy są coraz bardziej krytycznie postrzegane przez spoleczeństwo w związku z takimi wydarzeniami jak skandal dioksynowy czy BSE. Stowarzyszenia ISN, DBV i BVE dostrzegają potrzebę podjęcia dzialań i planują poprawę wizerunku obu sektor�w poprzez kampanie wizerunkowe. W niniejszej pracy zbadano, czy reputacja wplywa na zachowania konsument�w, a tym samym czy kampania wizerunkowa jest uzasadniona. Czynniki wplywające na reputację rolnictwa i przemyslu spożywczego oraz skutki tego konstruktu analizowano za pomocą metody częściowych najmniejszych kwadrat�w. Wyniki pokazują, że zaufanie do branż agrobiznesu jest bardzo wysokie w por�wnaniu z innymi branżami. Wiarygodnośc przemyslu spożywczego jest natomiast postrzegana jako slabo negatywna, a rolnictwa jako pozytywna. Jedynie afektywny wymiar zaufania i funkcjonalny komponent dobrostanu zwierząt mają wplyw na reputację rolnictwa. Reputacja rolnictwa ma bardzo duży wplyw na reputację przemyslu spożywczego, kt�ry z kolei nie ma znaczącego wplywu na zmienne zachowań konsument�w.

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