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Research in Consumer Behavior

by Russell W. Belk
Save 17% Save 17%
Current price ₹13,434.00
Original price ₹16,121.00
Original price ₹16,121.00
Original price ₹16,121.00
(-17%)
₹13,434.00
Current price ₹13,434.00

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Book cover type: Hardcover
  • ISBN13: 9780762313044
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Jai Press Inc.
  • Publisher Imprint: Jai Press Inc.
  • Publication Date:
  • Pages: 286
  • Original Price: GBP 93.99
  • Language: English
  • Edition: N/A
  • Item Weight: 540 grams
  • BISAC Subject(s): General

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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