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Research Methods for Business, 8ed, An Indian Adaptation: A Skill-Building Approach by Roger Bougie, Uma Sekaran, Mala Srivastava

Research Methods for Business, 8ed, An Indian Adaptation: A Skill-Building Approach

by Roger Bougie, Uma Sekaran, Mala Srivastava
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Paperback: Paperback
  • ISBN13: 9789354244773
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 528
  • Original Price: INR 919.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

Research Methods for Business explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project. ·Introduction to Research ·The Scientific Approach and Alternative Approaches to Investigation ·The Theory Building ·Theoretical Framework and Hypothesis Development ·Research Design ·Data Collection: Interviews and Observations ·Questionnaire Design and Implementation ·Measurement ·Experimental Designs ·Sampling ·Qualitative Data Analysis ·Quantitative Data Analysis: Hypothesis Testing ·Quantitative Data Analysis: Bivariate Analysis ·Quantitative Data Analysis: Multivariate Analysis I ·Quantitative Data Analysis: Multivariate Analysis II ·The Research Report

Roger Bougie is Associate Professor at the TIAS School for Business and Society (Tilburg University, The Netherlands), where he teaches executive courses in Business Research Methods. He has received a number of teaching awards, including the Best Course Award for his course on Business Research Methods. Uma Sekaran was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois. She was the Chair of the Department of Management and also the Director of University Women’s Professional Advancement at SIUC when she retired from the University and moved to California to be closer to her family.

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