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Research Methods for Business: A Real-World Approach

by Christina Quinlan , Barry Babin , Jon Carr, Mitch Griffin, William G. Zikmund
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Current price ₹559.00
Original price ₹745.00
Original price ₹745.00
Original price ₹745.00
(-25%)
₹559.00
Current price ₹559.00

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Book cover type: Paperback
  • ISBN13: 9789360532338
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning India
  • Publisher Imprint: Cengage Learning India
  • Publication Date:
  • Pages: 416
  • Original Price: INR 745.0
  • Language: English
  • Edition: 3rd Edition
  • Item Weight: 780 grams
  • BISAC Subject(s): Operations Research

This textbook aims to provide a balanced introduction to research methods for today’s business students by synthesizing rigorous coverage of methodologies with an accessible “real-world” approach.

Christina Quinlan

Dr Christina Quinlan is a social scientist. She has taught research methods to both undergraduate and postgraduate students at Dublin City University for several years.

Barry Babin

Dr Babin is current Chair of the Board for the Academy of Marketing Sciences, former president of the Society of Marketing Advances and past marketing editor for the Journal of Business Research.

Jon Carr

Jon Carr is the Jenkins Distinguished Professor of Entrepreneurship at North Carolina State University where he teaches courses in new venture planning at the undergraduate and graduate level.

Mitch Griffin

Mitch is a Professor of Marketing at Bradley University

 

William G. Zikmund

 William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002.

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