Research Methods: Texts and Cases

Name: Research Methods: Texts and Cases
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126939084
Price: 522.0 INR
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by Arunangshu Giri , Debasish Biswas

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ISBN13: 9788126939084
Binding: Paperback
Subject: Business Management
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: April 2, 2024
Pages: 400
Original Price: INR 695.0
Language: English
Edition: N/A
Item Weight: 650 grams
BISAC Subject(s): General

About The Book

An indispensable companion to UG and PG students of social sciences, this book will enable readers to identify research problems, carry out research enquiries effectively and report them systematically for further use.

Research Methods: Texts and Cases indicates the absence of a common research methodology and introduces a family of approaches that can be applied to varied research situations. Through numerous examples and extensive references to popular statistical software packages, the book will help students of the social sciences gain a thorough understanding of the research process as a whole and understand the fundamentals of data collection and analysis. Providing a wide array of research techniques, it is an invaluable resource for all young researchers.

Key Features:

• Adopts a simplified yet comprehensive approach to all major steps in the application of research methods in social sciences

• Emphasizes on SPSS and AMOS, as well as their uses through different numerical examples

• Demonstrates the application of each research method step-by-step and suggests ways to minimize computational hassles

• Includes examples from various social science fields including anthropology, history, political science and so on

About The Author

Arunangshu Giri, Faculty, School of Management and Social Science, Haldia Institute of Technology, West Bengal.

Debasish Biswas, Faculty, Department of Business Administration, Vidyasagar University, West Bengal.

Table of Contents

List of Figures, Tables and Exhibits
Foreword by Debabrata Mitra
Preface
Acknowledgements
About the Authors
1. Introduction
2. Literature Review and Data Collection
3. Sampling
4. Questionnaire Design
5. Measurement and Scaling
6. Reliability and Validity
7. Descriptive Statistics and Graphical Presentation of Data
8. Online Analytical Processing
9. Growth Rate
10. Hypothesis Testing and Normality Test
11. Correlation
12. Linear Regression Analysis
13. Multiple Regression Analysis and Structural Equation Modelling (SEM) by AMOS
14. T-tests
15. Analysis of Variance (ANOVA)
16. Chi-square Test
17. Non-parametric Test
18. Factor Analysis
19. Cluster Analysis
20. Multidimensional Scaling
21. Conjoint Analysis
22. Discriminant Analysis
23. Report Writing
24. APA and MLA Referencing Style
Appendix A–1
Glossary G–1
Bibliography B–1
Index

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