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Research Strategies for Small Businesses

by Don E. Gudmundson
Save 35% Save 35%
Current price ₹6,972.00
Original price ₹10,726.00
Original price ₹10,726.00
Original price ₹10,726.00
(-35%)
₹6,972.00
Current price ₹6,972.00

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Book cover type: Hardcover
  • ISBN13: 9781138685383
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 160
  • Original Price: GBP 83.99
  • Language: English
  • Edition: N/A
  • Item Weight: 362 grams
  • BISAC Subject(s): Small Business

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

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