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Response: The Complete Guide to Profitable Direct Marketing by Lois K. Geller, Seth Godin, Seth Godin

Response: The Complete Guide to Profitable Direct Marketing

by Lois K. Geller , Seth Godin , Seth Godin
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Book cover type: Hardcover
  • ISBN13: 9780195158694
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Publication Date:
  • Pages: 384
  • Original Price: GBP 25.99
  • Language: English
  • Edition: Revised
  • Item Weight: 726 grams
  • BISAC Subject(s): Marketing / Direct

Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.

Lois K. Geller is president of Mason & Geller Direct Marketing in New York City and counts leading corporations, small businesses, and entrepreneurs from around the world among her clients. She teaches Direct Marketing at New York University and is the winner of a gold ECHO Award, eight Andy Awards, and several gold CDMA RSVP Awards.
Seth Godin is author of Permission Marketing and Unleashing the Idea Virus.

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