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Response!: The Complete Guide to Profitable Direct Marketing by Lois K. Geller

Response!: The Complete Guide to Profitable Direct Marketing

by Lois K. Geller
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Book cover type: Paperback
  • ISBN13: 9780684871134
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Touchstone Books
  • Publisher Imprint: Touchstone Books
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 17.99
  • Language: English
  • Edition: N/A
  • Item Weight: 586 grams
  • BISAC Subject(s): Marketing / Direct

In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

Geller, Lois K.: - Lois K. Geller is a leading Direct Marketing expert and a Simon & Schuster author.

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