Restriktionen und Perspektiven für expansive Unternehmensstrategien europäischer Automobilhersteller in der Volksrepublik China
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Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Neuss früher Fachhochschule, Veranstaltung: Unternehmensführung im Mittelstand, Sprache: Deutsch, Abstract: "Die veränderte, globale Welt ist längst Realität und muss als Wettbewerb wahrgenommen werden". Dieses Statement tätigte Hans-Dietrich Genscher auf dem 6. Jahrestreffen der Automobil Suppliers am 14. Juni 2007 in Bonn. Hintergrund dieser Aussage war die Themenstellung der Tagung, wie der Automobilbranche aufgrund der nachlassenden Konjunktur geholfen werden kann. Der Auslöser dieser Diskussion ist ein auf dem europäischen Automobilmarkt tobender, noch nie da gewesener Preiskampf mit Rabatten von durchschnittlich 18%. Aufgrund der Leistungsdichte der angebotenen Fahrzeuge bedarf es der intensiven Kundenbetreuung und der Schaffung zusätzlicher Kaufanreize. So ist es nicht verwunderlich, dass die etablierten Automobilhersteller bestrebt sind, ihre Marktposition gegen aufstrebende kleinere Marken zu verteidigen und gegen andere etablierte Marken durchzusetzen. Spricht Hans-Dietrich Genscher vor dem Hintergrund der internationalen Herkunft der Marktteilnehmer von einer veränderten und globalen Welt? Oder zielt seine Aussage auf die länderübergreifende Vernetzung von Konzernen in der Automobilherstellung ab?
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