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Retail in Detail by Ronald L. Bond

Retail in Detail

by Ronald L. Bond
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Book cover type: Paperback
  • ISBN13: 9781599185118
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Entrepreneur Press
  • Publisher Imprint: Entrepreneur Press
  • Publication Date:
  • Pages: 270
  • Original Price: USD 19.95
  • Language: English
  • Edition: Fifth Edition
  • Item Weight: 377 grams
  • BISAC Subject(s): Small Business

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment, with specific tips on using the Internet for marketing and two-way communication with customers. Steps on how to expand to e-retail channels cover fundamental Internet-specific issues, even as brick-and-mortar retailers learn how to assess product vulnerability to competition from other Internet businesses. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.

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